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Will green marketers be singing the blues following the U.S. Federal Trade Commission’s <a href='../../../../../../news/2010/10/06/new-ftc-green-marketing-rules-warn-against-sweeping-claims/?src=int'>long-awaited release</a> Wednesday of proposed revisions to its “Green Guides?"
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With a recently announced move to help shape the development and certification of green goods, is the EPA bringing standardization to the marketplace or stepping on the toes of already-existing green labels?
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The Federal Trade Commission's forthcoming 'green guides' for making environmental claims promise to shake up how green -- and not-so-green -- products promote themselves. Here are four things you need to know.