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Fedex used its own twist on the old environmentalist's maxim of "reduce, reuse, recyle" en route to slashing its aircraft emissions 14 percent and notching other achievements in sustainability.
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A near-Herculean effort, Newsweek's new list of the greenest companies in the S&P 500 Index may be imperfect -- and are sure to be debated -- but they may also be the best effort to date to assess the mainstream corporate marketplace in the U.S.
by Joel Makower