Displaying 1 - 3 of 3
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Article
Linking climate change to national security might just change the way consumers think about energy consumption.
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Article
Do green buzzwords such as 'eco-friendly' or 'renewable' please consumers? Depends on the word; sometimes they're a turnoff.
3
Article
The problem with energy efficiency programs may be their emotional appeal. They need to make the customer feel as if they are solving a problem.