Displaying 1 - 3 of 3
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Article
Utilities are under pressure to get consumers to use less power. But how can we entice them to make permanent changes?
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Article
In response to my friend Joel Makower's recent article on the death of green marketing, I'd like to say: You're missing the point.
3
Article
In discussions and theories about why consumers choose green products, there's little talk of brand. There is, in fact, a big correlation. And new research is showing a triumph of brand over initial gut-reaction.