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Article
This game-changing concept represents a radical shift in thinking, but smart companies are already applying this principle to satisfy needs of emerging markets in which sustainability issues are increasingly important.
by Marc Stoiber
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Article
As consumers, we define ourselves by the brands we keep. We believe in them, yet they seldom give us new reasons to do so. But that's changing now as we find ourselves in the early stages of a new industrial revolution.
by Marc Stoiber