Displaying 1 - 4 of 4
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Article
The 20th anniversary of one of the first large-scale studies on the green consumer shows how far we've come -- and how very much further we have to go.
by Karen Barnes
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Article
Would you wear a T-shirt that says "I’m an environmentalist"? Shelton Group's Director of Insight Karen Barnes observed some interesting differences in the answers to this question from men versus women.
by Karen Barnes
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Article
Consumers understand the benefits of Made in the USA. But are they connecting the dots between domestic production and sustainability?
by Karen Barnes
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Article
We hear it all the time: “It’s the young people we need to target! They’ll buy anything green.” In fact, they do a lot of talking, but are only just starting to buy green products and change their behaviors
by Karen Barnes