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Article
Last week's consumer electronics extravaganza featured plenty of whimsical gadgets -- gyro-stabilized electric unicycles, anyone? -- but it also showed just how practical, and poised for popularity, home energy management systems have become.
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Article
Interbrand's just-released ranking of green companies highlights the gap that can occur between environmental performance and customers' perception of that performance. What are the implications of that gap for your firm?
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Article
Green marketing isn't over, and certainly doesn't need a funeral. But companies that market green products need to stay on top of the latest trends, and here are four tips that can help.