Displaying 101 - 125 of 139
101
Article
For those who have read recent articles about the fall in sales of green products and the supposed demise of green marketing, I offer another view: I see an opportunity.
102
Article
In response to my friend Joel Makower's recent article on the death of green marketing, I'd like to say: You're missing the point.
103
Article
The home-improvement retailer has become the latest company to take steps to speed adoption of renewables and grow the market for clean energy, in homes as well as businesses.
104
Article
Want to sell more green products? Be creative and bring prices down.
105
Article
Clorox's green brands aren't giving it the profit boosts they used to.
106
Article
Although Chevy has sold only 600 of its highly anticipated hybrid-electric vehicles so far this year -- compared to 70,000 Silverado pickups, for example -- Mike Robinson says the Volt's future is bright.
by Marc Gunther
107
Article
The latest round of the saga between the social network and the environmental group has Greenpeace urging Facebook to swear off coal-powered energy by Earth Day.
108
Article
In the first of our series on the biggest trends in green business practices in 2010, we look at the ways the world's biggest consumer brands -- P&G, Unilever, Kraft and others -- have stepped off the sidelines and into the green arena.
by Joel Makower
109
Article
Encouraged by the successes of its first Ecomagination Challenge, GE is going back to the innovation well, this time with a search for home energy solutions.
by Adam Aston
110
Article
Consumption has long been a dirty word for environmentalists. As the term "sustainable consumption" spreads throughout the business world, it might be time to question whether this part of sustainability strategy should be called something else.
by Adele Peters
111
Article
It's estimated that beef provides about 1.3 percent of the world's calories, but uses 60 percent of the world's farmland to do so. So why is the World Wildlife Fund trying to create a plan for sustainable beef production?
by Marc Gunther
112
Article
A new website offers green-minded shoppers a daily coupon for goods and services from green business, bringing the Groupon model of shopping to the sustainability set.
113
Article
From the resurgence of artisanship to new concepts in sharing goods, people are reexamining their relationships with the things they own.
114
Article
'Mesh companies' -- new enterprises based on sharing goods and services -- have the ability to redefine the nature of gift-giving this holiday season and beyond.
by Lisa Gansky
115
Article
Nonprofits, electric utilities, the government and researchers are all trying to make Black Friday shopping sprees as environmentally friendly as possible -- if that's not an oxymoron in the extreme.
116
Article
The partnership between the CEO of a $157 billion global industrial goods and financial services juggernaut and a much smaller online crowdsourcing firm highlights how innovation can be put to work at even the world's largest firms.
by Adam Aston
117
Article
The monthly Green Confidence Index shows that employers are losing ground among ?major institutions' green commitments?, while confidence in other institutions is holding steady.
118
Article
Most mainstream consumers are not willing to sacrifice price, performance and/or quality to buy more sustainable products. But what if we could completely shift consumer’s environmental habits by providing monetary rewards for doing the right thing?
119
Article
The Green Confidence Index for the second quarter of 2010 shows that consumer attitudes toward green purchases, corporations and politicians are declining as the recession drags on and recovery stalls.
120
Article
The World Business Council for Sustainable Development WBCSD has identified alarming levels of growth in urbanization and consumption in a new report, along with a potential path for businesses to follow to foster a transition to sustainability.
by Robert Kropp
121
Article
The newest frontier in sustainability -- sustainable consumption -- advocates a system that allows individuals to meet their needs without disrupting the planet's healthy ecosystems. Once framed as a limitation on business, sustainable consumption actually represents a new set of opportunities for companies, and some have already begun to find novel ways of delivering value without unduly taxing natural resources.
122
Article
In discussions and theories about why consumers choose green products, there's little talk of brand. There is, in fact, a big correlation. And new research is showing a triumph of brand over initial gut-reaction.
123
Article
Using feelings to guide purchasing is a surprisingly rapid and consistently more effective to rely on the gut than on the gray matter when shopping.
124
Article
U.S. consumers' interest in green products is eroding as anticipated green purchases drops, according to the latest report from the monthly Green Confidence Index.
125
Article
At the Monterey Bay Aquarium's 'Cooking for Solutions' conference, the closing speech by author and activist Marion Nestle highlighted how changing the world's diets has already begun -- from the bottom up.
by Marc Gunther