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It's that time of year again, when a number of companies try to persuade us that, in honor of Earth Day, we can shop our way to a cleaner, greener planet.
by Marc Gunther
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Article
(Episode 102): The CEO of OPower talks to GreenBiz.com senior writer Marc Gunther about how a simple smiley face can get energy hogs to become energy misers, and how utilities are seeing the light in using behavioral science to drive their quest for efficiency.
by Marc Gunther