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Article
Rosabeth Moss Kanter's classic book "When Giants Learn To Dance" tells how companies can be both giants and innovators. But what if you are a large corporation, your dance is sustainability, everyone is your dance partner and they all want you to dance to their tune -- your employees, your shareholders, customers and neighbors?
by Kevin Moss
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Article
Training, educating and bringing employees on board with green projects is an end in and of itself, both for increasing workplace satisfaction and spreading a mentality of conservation at work as well as at home.
by Kevin Moss
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Article
In the media, PR and advertising world, plenty of companies refuse to take business from specific sectors that they do not favor (usually the traditional "sin" sectors) and especially with regard to consumer advertising. In an indirect way, companies in other commercial and manufacturing sectors are doing this too.
by Kevin Moss