Displaying 1 - 3 of 3
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Article
Consumers express growing interest in purchasing greener products despite growing skepticism about environmental marketing claims. Can both be true?
by Joel Makower
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Article
There’s been a long-held idea that Americans’ environmental concerns tracks the economy. In fact, the opposite is happening.
by Joel Makower
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Article
There's plenty of hard work to do on the journey from here to sustainability. Dilly-dallying with green marketing come-ons is a distraction. Here are five reasons we should declare defeat.
by Joel Makower