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Selling Intangibles: How to Sell What the Customer Can't See
Article
In these uncertain and cash-strapped times, how do you convince customers that buying green is smart and profitable? We asked four companies for their tips on selling the real value of green products and services.
August 24, 2009
by
Sarah Terry-Cobo
Climate Tech
Circularity
ESG/Finance
Sustainability Strategy
Startups
UPCOMING EVENTS:
Circularity 24
GreenFin 24
Bloom 24
VERGE 24
GreenBiz 25