Displaying 1 - 5 of 5
1
Article
Sponsored: Shifting customer expectations and net zero goals mean companies need to tap into new data to unlock value from more sustainable products and services.
by Ron Kinghorn
2
Webcast
Consumer demand for sustainability insights has reached a major tipping point: over 50% of global consumers now want environmental impact information available at the time of purchase. With this level of demand, how can companies efficiently incorporate sustainability data into their consumers' daily purchasing decisions?
3
Article
It's hard to stay profitable if your company doesn't know what's needed where. Locational data holds the key to electrifying performance.
by Matt Lehrman
4
Article
Combine Big Data with behavioral psychology to encourage greener actions by companies and consumers.
5
Article
The President's re-election campaign used the power of microtargeting to influence voters -- an approach green marketers can mimic to drive adoption of green products.
by David Wigder