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Consumer products giant says the move is critical to meeting its goal of achieving net-zero emission from its products by 2039.
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Soubeiran is the vice president of nature and water cycle at the French food giant. He shares the company's plans to move away from intensive farming practices in the pandemic era.
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Man-made cellulosic fibers, the second biggest cellulosic fiber group after cotton, holds huge untapped potential to transform the fashion industry, according to Forum for the Future and the Textile Exchange.