Displaying 1 - 3 of 3
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Article
Sustainable products have an image problem: They tend to look sensible, not sexy. Here's how Ecologic Brands helped give Seventh Generation's liquid laundry detergent more shelf appeal.
by Marc Stoiber
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Article
Innovations -- even ones leading to the most sustainable products of their fields, like Cascades' new Moka recycled TP -- sometimes fail not because of any inherent fault of their own, but because they're launched at the wrong time.
by Marc Stoiber
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Article
As consumers, we define ourselves by the brands we keep. We believe in them, yet they seldom give us new reasons to do so. But that's changing now as we find ourselves in the early stages of a new industrial revolution.
by Marc Stoiber