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And why these themes will resonate more loudly in the year to come.
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Instead of buying off the rack, consumers receive a bespoke pair customized for their body. Aside from eliminating inventory waste, the hope is customers will keep the durable apparel longer.
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Article
'While we should certainly be freaked out about the concept of COVID, we shouldn't be freaked out about the concept of reuse.'
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The circular economy has been limited by the lack of metrics to understand the current linear system, measure progress over time and contextualize circularity within global boundaries.
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Tracking technologies could provide information throughout a product's journey, from the start all the way through to its use at the consumer level, and ultimately to its disposal or reuse in the future.