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And why these themes will resonate more loudly in the year to come.
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'While we should certainly be freaked out about the concept of COVID, we shouldn't be freaked out about the concept of reuse.'
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Establishing an effective circular economy will rely on keeping what works, designing out what doesn’t, and being creative to fill in the gaps.
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The circular economy has been limited by the lack of metrics to understand the current linear system, measure progress over time and contextualize circularity within global boundaries.
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Tracking technologies could provide information throughout a product's journey, from the start all the way through to its use at the consumer level, and ultimately to its disposal or reuse in the future.