Displaying 1 - 9 of 9
1
Article
Trying to get consumers to change their behavior voluntarily isn’t the best option to get to a more sustainable future.
2
Article
Utilities are under pressure to get consumers to use less power. But how can we entice them to make permanent changes?
3
Article
Connecting the dots between utilities and consumer packaged goods companies doesn’t require as many dots as you might think.
4
Article
In response to my friend Joel Makower's recent article on the death of green marketing, I'd like to say: You're missing the point.
5
Article
To those who responded with concern and more than a little nervousness to a recent news article all but declaring the death of green products, I kindly say, “Hang on a minute.”
6
Article
I applaud Frito-Lay for making the move to all natural ingredients, and I wholeheartedly respect the marketing acumen behind the move. I now encourage them to put on their collective CSR hat and give consumers the straight story about natural vs. healthy/good for you snacks.
7
Article
With the winter holidays come major meals events and mountains of dishes. For the eco-conscious, the issue about the greenest way to get them clean becomes murky when earth-friendly soaps aren't robust enough to do the job.
8
Article
If I were to say, "Quick -- name five green products!" I'm betting Jack Daniels wouldn't be at the top of your list. It should be.
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9
Article
In discussions and theories about why consumers choose green products, there's little talk of brand. There is, in fact, a big correlation. And new research is showing a triumph of brand over initial gut-reaction.