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IT companies are backing up their claims that technology can more than offset its own carbon footprint by developing a seemingly impressive array of capabilities to make the world not just more efficient, but to make it better.
by Joel Makower
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What happens when green business meets cleantech? When those companies are like Best Buy, Autodesk and Serious Materials, you get firms that align their products and services with efforts to foster sustainability -- and in some cases guide the marketplace toward broader and deeper adoption of environmentally responsible practices.