Shel Horowitz

Author

Shel Horowitz’s current mission is to fix crises such as hunger, poverty, war and catastrophic climate change — by showing the business world how fixing them can make a profit. His award-winning latest book is "Guerrilla Marketing to Heal the World." Learn more at http://goingbeyondsustainability.com

How the Business Roundtable’s big green shift creates opportunity

September 9, 2019

by Shel Horowitz

What does it mean that America’s largest and most powerful corporations are now endorsing fair labor practices, ethical treatment of suppliers, sustainability and transparency?
- Marketing & Communication
- Leadership
How can you seize this rare moment the Green New Deal offers

March 14, 2019

by Shel Horowitz

Sharpen your message to shape a new agenda in which both business and ecosystems can flourish.
Here's how companies can have both values and profits

February 24, 2018

by Shel Horowitz & Jay Conrad Levinson

It's actually easier to avoid profit-killing shareholder initiatives and consumer boycotts and to promote environmentally responsible behavior.
- Corporate Social Responsibility
- Books
Making the business case on climate change to Trump

December 7, 2016

by Shel Horowitz

Here's how to create tens of thousands of jobs without raising taxes.
- Renewable Energy
Guerrilla marketing: Bridging the gap between money and mission

April 16, 2016

by Shel Horowitz

It will take a re-framing of business purpose to better align business and environmental priorities.
- Marketing & Communication
10 Ways to Make Your Message Resonate with Green Consumers

August 26, 2010

by Shel Horowitz

So many businesses want to jump on the green bandwagon -- but too often there’s a lot of room for improvement in the ways they focus their messaging. Effective green messaging successfully combines education with marketing. Here are 10 guideposts for formulating those dual-purpose messages.

Shel Horowitz

Author

How the Business Roundtable’s big green shift creates opportunity

How can you seize this rare moment the Green New Deal offers

Here's how companies can have both values and profits

Making the business case on climate change to Trump

Guerrilla marketing: Bridging the gap between money and mission

10 Ways to Make Your Message Resonate with Green Consumers