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The Accountability Framework initiative (AFi) is a collaborative programme to protect forests, other natural ecosystems, and human rights by making ethical production and trade the new normal. To achieve this critical transformation, the AFi promotes and supports implementation of the Accountability Framework, a detailed roadmap for setting goals, taking action, and reporting progress towards ethical supply chains. The initiative is led by the AFi Coalition: a diverse group of environmental and human rights organisations from around the world that developed the Accountability Framework and work to drive positive impact in the agriculture and forestry sectors. Visit us at