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Aura is a consultancy dedicated to helping brands and retailers manage their packaging sustainability in real time. The business brings together multi-disciplinary teams focused on delivering data-informed consulting to enable global businesses make insight-led decisions on materials, design, legislation, compliance and recyclability. Aura’s founding clients include the world’s biggest e-tailer, and the world’s biggest retailer.

Aura ensures clients can futureproof ahead of upcoming developments in global policy and practice, such as EPR by state/country. Aura offers horizon scanning services across 54 countries to advise on emerging regional and global trends that will feed into its clients’ longer-term strategic approaches.

Our Vision is to pioneer global change on packaging sustainability by helping businesses reduce the environmental impact of packaging.