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Agriculture has the potential to make an immediate positive impact on climate change. To do so, however, the climate community must understand how to drive and scale change at the farm level. Trust In Food, Farm Journal’s regenerative ag division, measures how producers think, feel, and make decisions around climate-smart agriculture. Those insights drive improved program development and delivery for our partners, from food companies to the US government. Powered by the data and information of U.S. agriculture’s largest and most trusted source of agricultural insight, we study the core drivers of decision-making, including often-overlooked social, cultural, and psychological factors. These “Human Dimensions of Change” serve as  the leading indicators of farmers’ readiness to consider and implement new practices, programs, and solutions in their regenerative journey. We apply these insights across the value chain to help organizations accelerate their impact and help transition production agriculture to a more sustainable and resilient future. Learn More at