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r.Cup is the nation’s No. 1 reuse platform, providing a simple, turnkey and cost effective reusable alternative to single-use disposables. Founded in 2017, r.Cup has diverted millions of single-use cups and containers from landfills in over 100 venues, 80 cities, 30 states and 12 countries. r.Cup was named by The Reusies as the 2022  “Most Innovative Reuse Company” (Food & Beverage). For more information, visit