
Sue Kochan
CEO
Brand Cool
Sue has a 30-year career in branding and marketing. She’s a business leader who has assembled an immensely talented multidisciplinary team of strategists, social scientists, writers and designers for the purpose of addressing our most pressing energy, climate and social challenges. Her agency, Brand Cool, has deep experience in all sectors of energy efficiency, serving government and utility clients across the country, offering integrated marketing and engagement solutions that begin with human insight and strategy and include full campaign deployment, analytics and measurement. Sue leads Brand Cool, a certified B Corporation that has operationalized triple bottom line values into their own business practices and the innovative solutions they bring to their clients.