Until technology companies address hacking incidents and other security issues, it does little good to talk up the environmental benefits.
Investors are still skittish about early-stage startups selling automation and energy-management apps, but the market for software, sensors and services for smarter offices, factories and groceries stores is maturing gracefully.
More than 200 potential applications are in the energy sector alone. Plus, don't overlook emerging models for self-driving vehicles and tracing lumber.
Could this be the holy-grail application for distributed grid resources?
Some of these big players may surprise you.
In good news for the fight against climate change, global use of energy is decreasing while the economy is growing. Less energy use no longer means less growth.
Demand flexibility can make demand follow supply, allowing you to use more renewable energy.
Getting your chief financial officer to grasp the value of energy management isn't easy. But these tips may help.