Greenwashing

If we don’t know what greenwashing is, how can we avoid it or fight it?

Want to be true in advertising, earn trust and avoid lawsuits? Steer clear of this lingo (and use other terms with care).

Companies need shared definitions of this and related terms.

Supply chain transparency is crucial to building consumer trust in the face of greenwashing.

Talk is cheap, and decarbonization is difficult.

High-level group releases report at COP27 saying policies should be ‘about cutting emissions, not corners.’

Satire, obviously.

Still, there is huge demand for sustainable products designed to meet customers' core needs.

Big Oil is a big backer of a new school devoted to sustainability. Are they leveraging the lessons learned by Big Tobacco?

A new study finds that greenwashing works, but targeted interventions and education can reduce vulnerability to claims.