Eighty percent of a product’s environmental impact is decided on the design table but most apparel professionals weren't trained to design with the end-user or end-of-life of the garment in mind.
Looking at washing machines, research from Sweden's Linköping University tries to solve part of the puzzle about how to shift business models to find more traction when it comes to being circular, as well as adding a social element.
Life-cycle assessment has traditionally been the most valued tool to assess the environmental impacts of a product across its life cycle. But measuring circularity across supply chains — and in a way that is readily accessible to companies at various stages of circularity development — requires different thinking and tools.