Market Intelligence

Research shows three factors keep consumers from choosing products that are better for the environment: confusion; trust gaps; and not enough information. Here's how to get around that.

From the fires of prehistory to the depths of the digital age, a good story can change the world.

The awareness is there, now we need to get much more personal.

Here's why that shouldn't be too shocking.

Barrages of logos and labels are often overlooked by consumers, but here's how to get around that.

RMI data shows 'micropower' disrupts fossil-fuel markets, forcing oil companies to change their business model or face a 'nasty, brutish and short' future.

Despite marketing to the contrary, it still takes a lot of legwork to to get to the root of sourcing issues.