Farmers and ranchers are on the front lines of a sprawling supply chain that ends up as burgers and steaks. Progress toward reducing the industry’s impacts has been plodding.
A decade ago, the hamburger giant announced it would transform how it procures its most vital ingredient. It’s made progress, although you still can’t buy 'sustainable beef.'
Wealthy eaters need to drastically reduce their meat consumption but there are ways for beef production to be done in a way that is good for the environment.
Why the head of sustainability for the world's largest meat company, trained as an animal scientist, is balancing tradition with scientific innovation.
