One of Lululemon’s goals is to make 100 percent of its products with sustainable materials and end-of-use solutions, toward a circular ecosystem by 2030.
The New Standard Institute — founded by Maxine Bédat — uses and demystifies data to help the fashion industry move to a much more sustainable business model and at a faster pace.
Some apparel brands are distinguishing themselves by using traceabilty technologies to create closer connections with consumers and prioritize a more circular approach.
More than 50 percent of consumers intend to make long term changes to their fashion consumption, aiming to buy less and make their clothing last longer.
The British fashion brand launched ‘made to last’ sustainability manifesto geared at transforming into a fully regenerative and circular business model by 2030.