Sponsored: Shifting customer expectations and net zero goals mean companies need to tap into new data to unlock value from more sustainable products and services.
Sponsored: Innovation will be the driver of sustainable behavior change. Jerry Porter, Chief R&D and Innovation Officer at P&G Fabric & Home Care, explores the full picture through the lens of Tide.
Sponsored: Todd Cline of P&G Fabric Care shares key takeaways from Tide’s cold water journey and a recent WWF study around creating lasting behavior change.
Consumer demand for sustainability insights has reached a major tipping point: over 50% of global consumers now want environmental impact information available at the time of purchase. With this level of demand, how can companies efficiently incorporate sustainability data into their consumers' daily purchasing decisions?
When junior employees see “pls fix” in an email, they know to drop what they’re working on and jump on the latest, probably time-intensive request from the boss. Those requests are never quick, easy, or convenient. (“Pls fix” wouldn’t inspire memes if they were!)
