Naked Juice and Earthbound Farm have each debuted packaging made with 100 percent post-consumer recycled content, some of the first instances of 100 percent recycled packaging for food and drink products.
Today we live in a world that creates more waste than it does reduce, reuse, or recycle. Designers in all disciplines are trying to address this through the exploration of new materials and production processes, creating a new design language and landscape that moves beyond industry or craft.
Companies are innovating at an unprecedented speed to offer products that are more sustainable and provide greater value to customers. For businesses to be truly sustainable, they must look beyond the immediate use of products and understand the full lifecycle of their impact.