Despite the feel-good appeal of planting a tree as a planet-positive act, and the various trillion-tree initiatives taking root around the world, the benefits of tree-planting programs are being questioned.
More and more companies are pursuing ambitious emissions goals, and science points to nature-based solutions as an immediately deployable part of the world’s net zero pathway. But how can – and how should – companies look to invest in forest carbon?
Amidst growing scrutiny of today's voluntary carbon markets, many leading companies are turning to a new wave of technological solutions that promise to bring quality and transparency to nature-based carbon credits. How will artificial intelligence, remote sensing, digital payments and widespread internet access transform these markets?