Marketing & Communication

Redesigning for the circular economy means connecting more closely with your customers

July 3, 2019

More of today's consumers want to be active participants in shaping the corporate world's response to climate change and pollution.

Can climate change be made simple enough to solve?

July 2, 2019

By Joel Makower

If people don’t believe a problem is solvable, they’re more likely to deny the problem’s existence. How do we overcome that?

How P&G and IKEA talk about circularity

July 1, 2019

By Heather Clancy

The concept is gaining resonance with consumers, but pioneers are treading carefully with messaging — both internally and externally.

The formula for telling sustainability stories that stick

June 24, 2019

By Mike Hower and Nathan Sanfacon

From the fires of prehistory to the depths of the digital age, a good story can change the world.

Can your brand help concerned consumers kick the single-use plastics habit?

June 19, 2019

By Suzanne Shelton

A new survey suggests inaction could put loyalty to the test.

The crisis formerly known as climate change

June 5, 2019

By Peter Dykstra

Here's why the Guardian is wrong about re-branding the concept.

Circularity needs a positive narrative to drive action

June 3, 2019

By Lauren Phipps

Images of doom and gloom, like that sea turtle with a straw stuck up its nose, have their limits. Let's focus on showcasing the solutions.

What's the (right) word on climate change?

May 21, 2019

By Joel Makower

The words we use most frequently to describe the climate problem may be the least impactful, according to new research. At least one big media company already is taking action.

Why 2019 is the year of stakeholder trust

April 29, 2019

By Alison Taylor

Without it, innovation and technical disruption can go only so far.

The stories we tell when we talk about carbon and climate change

March 28, 2019

By Shana Rappaport

Climate doom and gloom is real — but so are hope and opportunities.

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