San Francisco is at the forefront of a movement to recycle wastewater from commercial buildings, homes and neighborhoods and use it for toilets and landscaping. This decentralized approach, proponents say, will drive down demand in an era of increasing water scarcity.
Sponsored: Innovation will be the driver of sustainable behavior change. Jerry Porter, Chief R&D and Innovation Officer at P&G Fabric & Home Care, explores the full picture through the lens of Tide.
The recent UN water conference convened almost 10,000 people focused on addressing critical scarcity, quality and inequity issues, but whether they can turn intentional into action remains an open question.
Sponsored: Todd Cline of P&G Fabric Care shares key takeaways from Tide’s cold water journey and a recent WWF study around creating lasting behavior change.
Corporations including Meta and P&G have vowed to replenish the water consumed by their operations in water-stressed regions, but finding appropriate, “shovel-ready” projects takes connections and patience.
