Therese Caruso is Managing Director of Global Strategy & Insights at Zeno Group, a global integrated communications agency, born from PR. With a career spanning 25 years in both creative and strategic roles, Therese is a firm believer that brands need to rediscover themselves by connecting with people on a more personal level. Her planning technique applies deep psychological insights into people’s values and how they behave, so that brands can connect in relevant and more meaningful ways. She is dogged in her pursuit of insights that lead to big, ownable ideas and has helped iconic brands to become evangelists through insightful and strategic thinking. Therese has refined the role of planning, taking the best practices of a traditional advertising planner and applying them across all channels to build targeted and strategic campaigns.