Anne Michelsen is a freelance copywriter and principal of Green Ink Copywriting. She is known for helping her clients get more sales and leads through inbound marketing content and strategy, while remaining compliant with green marketing regulations.
Anne’s complimentary white paper, The FTC Green Guides Made Simple: A Companion Guide for Green Marketing Compliance, explains the “reasons why” behind the FTC’s guidelines, so companies can quickly recognize whether – and how – their messaging needs to change. The paper is available by request at GreenInkCopywriting.com.
A seemingly benign blog post about a study on the effectiveness of green marketing ignited an online exchange on the larger question about the irony of the term and whether green marketing is an oxymoron.