Executives’ compensations are already beholden to shareholders and their companies’ financial performances. Now more executives are also seeing incentives tied to how well their companies meet environmental goals and carbon budgets.
The fast food industry is seeing a growing demand for environmental sustainability. How can investors, consumers, and other stakeholders know which restaurants are truly embracing sustainable development and which are only greenwashing their practices?
B Labs takes the guesswork out of which companies are actually working for the future by certifying companies that aim for more than just supplying a sustainable product or service, but put the creation of a 'public benefit' at the core of their business plans.