Ashok Kamal is Co-Founder & CEO of Bennu, which is a leader in green social media marketing. Bennu’s sustainability solutions increase enterprise value by aligning clients’ business objectives with consumer demand and environmental resources.
Ashok Kamal is co-founder and CEO of Bennu, which is a leader in green social media marketing. Bennu’s sustainability solutions increase enterprise value by aligning clients’ business objectives with consumer demand and environmental resources.
Ashok’s career as a social entrepreneur spans the for-profit and nonprofit sectors, including launching a progressive entertainment company, leading a youth development organization, and working on Newsweek magazine’s inaugural Green Rankings while at KLD Research & Analytics, the pioneering sell-side firm for socially responsible investors.
Ashok holds a BA in Sociology and Environmental Analysis & Policy from Boston University and a master’s in Nonprofit Management from Milano The New School. He earned his MBA in Entrepreneurship from Baruch College’s Honors program, where he served as President of the Sustainable Business Club, Baruch’s Net Impact chapter. He has also studied abroad at the Indian Institute of Management, India’s premier business school.
Ashok has received numerous awards related to social enterprise. His writings on sustainability are regularly featured on leading websites and he is a frequent public speaker at green business events. He is also a board member of the Entertainers 4 Education Alliance and volunteers for the Network for Teaching Entrepreneurship (NFTE). In 2011, Ashok joined a distinguished team of eco-advocates to launch Ocean Aid, which is a campaign dedicated to protecting the health of our oceans.
Gamification is a huge trend in marketing almost any kind of product or service today, and is only going to get bigger and more commonplace. And some innovative companies are already putting the power of game mechanices to work for sustainability.