Brent Schulkin is the founder of the Carrotmob movement. In a Carrotmob campaign, a business agrees to take a socially-beneficial action and, in exchange, a network of consumers spends money to reward the business. It’s the opposite of a boycott. Since orchestrating the first ever Carrotmob campaign in 2008, he has built an organization to support Carrotmob organizers around the world, who have organized over 175 campaigns. Carrotmob is currently working on growing their network to be large enough to do campaigns with some of the largest companies in the world.
Brent also serves as a Board Observer for One Block Off The Grid, an organization which helps people get discounts on solar energy systems by using the collective buying power of their whole community. He co-founded Virgance, an incubator for social enterprises which produced One Block Off The Grid. He has also worked for The Go Game and Google, directed a documentary film, and graduated from Stanford in 2003. You can follow Brent on Twitter at @schulkin and @carrotmob.
Carrotmob pioneered a way to influence business by amassing a network of consumers who spend money in order to reward companies for doing social good. Founder Brent Schulkin tells how this approach is igniting change.