Mike LaVigne, creative director for Frog Design, explains how sustainability is being brought into design around the world, and why designers need to get involved in things that are none of their business.
Author, teacher, consultant and "experience design" pioneer Nathan Shedroff discusses the roles designers can and should play in bringing sustainability to their practice.
Although businesses of all sizes have often viewed design solely through the lends of its ROI, incorporating the principles of lean and/or green design can make rapid improvements in productivity and significant reductions in waste, and can be the wedge that shifts a complex system toward sustainability.
It is becoming increasingly clear that the challenges facing us as we work toward sustainability will not be completely overcome by managing what we have failed to manage thus far. Instead, we must design our way out, and there is no shortage of examples of how companies can do this.