David G. Mallen Loeb & Loeb David G. Mallen linkedin David G. Mallen is partner and co-chair of advertising disputes at Loeb & Loeb. Previously, he served as the deputy director of the National Advertising Division (NAD) of the Council of Better Business Bureaus.
5 green marketing strategies to earn consumer trust January 14, 2014 by Jacquelyn Ottman & David G. Mallen These tips will help you devise green claims that hold up to scrutiny — and reap rich rewards. Standards & Certification Corporate Strategy