David Wigder is head of research at Flipboard, the leading personal magazine, and has a decade of experience as an environmental marketer and environmental engineer.
May 3, 2017
November 23, 2016
June 9, 2016
March 25, 2016
January 6, 2016
December 2, 2015
June 5, 2014
Choice video is a powerful medium to influence consumer beliefs on climate change, especially when the message is shared from a trusted source.
December 4, 2013
Energy has been little reason to be a part of these campaigns, but that's changing.
November 30, 2012
The President's re-election campaign used the power of microtargeting to influence voters -- an approach green marketers can mimic to drive adoption of green products.
October 30, 2012
U.S. businesses have big opportunities in home lighting and heating, where CFLs, LEDs and heating oil-to-natural gas conversions are poised for growth.