David Wigder is head of research at Flipboard, the leading personal magazine, and has a decade of experience as an environmental marketer and environmental engineer.
June 9, 2016
March 25, 2016
January 6, 2016
December 2, 2015
June 5, 2014
Choice video is a powerful medium to influence consumer beliefs on climate change, especially when the message is shared from a trusted source.
December 4, 2013
Energy has been little reason to be a part of these campaigns, but that's changing.
November 30, 2012
The President's re-election campaign used the power of microtargeting to influence voters -- an approach green marketers can mimic to drive adoption of green products.
October 30, 2012
U.S. businesses have big opportunities in home lighting and heating, where CFLs, LEDs and heating oil-to-natural gas conversions are poised for growth.
September 28, 2012
Its visual format allows companies to paint a compelling picture of green products and brands.
August 24, 2012
Emerging mobile apps are motivating more consumers to shop locally.