David Wigder is a long-time environmental marketer, communicator and engineer.
November 30, 2012
The President's re-election campaign used the power of microtargeting to influence voters -- an approach green marketers can mimic to drive adoption of green products.
October 30, 2012
U.S. businesses have big opportunities in home lighting and heating, where CFLs, LEDs and heating oil-to-natural gas conversions are poised for growth.
September 28, 2012
Its visual format allows companies to paint a compelling picture of green products and brands.
August 24, 2012
Emerging mobile apps are motivating more consumers to shop locally.
July 27, 2012
Whether it's a drought, heat wave or hurricane, the effects of climate change are beginning to hit home on an increasing level.
June 12, 2012
Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time, some of which work against environmental interests. But a little rewiring by marketers can help change that.
April 27, 2012
A paper recently published in the Journal of Marketing explores the psychology behind the emotional link between consumers and brands. Here's how green brands can use this knowledge.
December 31, 2011
Why is it that consumers hold green brands to a higher standard than they do themselves?
December 12, 2011
There's good reason why water is a better vehicle for communicating climate change.
December 7, 2011
The potential for random acts of spontaneous choreography to ignite sustainable brands.