Dennis Salazar is the president of Salazar Packaging Inc., a certified MBE (Minority Business Enterprise) company specializing in flexible packaging products, equipment and sustainable packaging solutions.
He is co-creator of the Globe Guard line of packaging products including their 100 percent post-consumer waste shipping boxes and the patent pending Globe Guard Reusable Box, which is designed to turn a used box inside-out creating a "like new" container. He is also the founding member of Green Packaging Group which offers green products and advice from five different sustainable packaging leading companies.
Corrugated cardboard made of post consumer waste material is an excellent sustainable packaging solution and a critical part of a long term environmental solution, but it has to be combined with some basic product knowledge to be cost effective as well as performance effective.
As you move further away from the top people in an organization, the weaker and less important the sustainability message becomes, says Dennis Salazar of Salazar Packaging, who explains how he has seen varying levels of importance given to green within companies.
Whether you are a green-minded retailer selling to eco-conscious consumers or a packaging supplier as I am, selling to green-minded retailers and wholesalers, we all have a serious credibility problem.
Many people subscribe to the stereotype that being environmentally responsible carries a hefty price tag. A recent leap of faith into offering a new green packaging product, however, revealed that sustainable packaging doesn't always have to cost more.
While direct contact, retail and primary packaging has been receiving all of the attention and well deserved scrutiny of the world, secondary packaging, without much attention at all, has been quietly filling our landfills.
The packaging industry has endured its share of new technologies -- PVC, corrugated cardboard and now sustainable packaging -- that put the fear into the market. But the goals of sustainable packaging are the same as for all businesses, and these help the planet as well as the bottom line.