Don Carli is president and founder of the consulting firm Nima Hunter Inc. and senior research fellow with the nonprofit Institute for Sustainable Communication, where he is director of programs addressing corporate responsibility, sustainability, advertising, marketing and enterprise communication. He has also been extensively quoted on issues related to sustainability, advertising, media and green marketing in The New York Times, Fortune Magazine, AdAge Magazine and on NPR radio’s “Morning Edition.” A graduate of St. Lawrence University, Don is a member of the board of advisors of the AIGA Center for Sustainable Design, a member of the Institute for Supply Management and recipient of the P3 Foundation “Luminaire Award” recognizing outstanding achievement and dedication by graphic communication industry innovators. You can follow him on Twitter @dcarli.
The astronomical growth of green claims in product marketing -- and the parallel rise in greenwashing -- has led the government to step in and try to tame the wilde west of green marketing. Here's what you need to look out for.