Dorothy Mackenzie is the chairman of Dragon Rouge in London.
Dorothy is founder and Chair of the London operations of global design and innovation group Dragon Rouge. She is a marketing and communications professional, pioneering the integration of sustainability considerations into brand thinking to promote business success and environmental and social progress. She sits on the Board of Carbon Trust, and previously chaired Green Alliance.
The cleantech sector holds a number of branding dilemmas. This highly scientific sector involves often incomprehensible and seemingly unglamorous technologies. Also, cleantech companies are often poor at making their products understandable to end-users. But if handled in the right way, clean green and low carbon tech companies can become some of the world's most successful and recognizable 21st century brands -- and help save the planet and the economy.