Emily Chan is senior vice president and Bay Area Group Head, Business + Social Purpose at Edelman.
As a sustainability expert with a focus on corporate strategy, Emily Chan helps organizations align communications strategies with growth goals. Through her career, she has worked with clients from startups to the Fortune 50 in the food, tech, consumer products, furniture, and energy sectors. At Edelman, she leads sustainability work for Kashi, The North Face, and Recurrent Energy.
At GreenOrder, a boutique management consultancy, Chan led sustainability strategy for Facebook, IKEA, Intuit, steelcase inc, Zappos, and a large investor-owned utility. Her work focused on helping companies develop sustainable business models and integrating communications on sustainability for customers, media, investors, partners, and regulators. During her tenure at GreenOrder (now Cleantech Group) she led Facebook’s Cleantech Goes Social campaign, developed a design-based thinking workshop for Zappos, and launched a clean energy program for a utility.
Previously, at MissionCTRL Communications, Chan led PR strategy for early stage clean technology clients in green buildings, energy efficiency, mobility, and bio-based materials. She has also worked at Pacific Gas & Electric Company helping guide strategic analysis of PG&E’s renewable energy portfolio, developing content strategy for the company’s sustainability reports, and shaping policy implementation of California’s climate change law, AB32. Earlier in her career, she worked in forest conservation policy in Washington DC and in Booz Allen Hamilton’s Strategic Communications practice.
Chan holds a BS cum laude from UC Berkeley in Natural Resource Management and an MBA from The University of Maryland. She has served on the Advisory Board at SXSWEco since 2012, has been published in Fast Co.Exist, and previously wrote the column on green careers for The Muse.
The way a company communicates its sustainability stance can have a significant effect on both its reputation and bottom line. Learn how to cut through the cacophony to deliver a message that is both consistent and authentic.