Eric Riddleberger is global leader for IBM's business strategy consulting practice. Jeff Hittner is IBM's leader for corporate social responsibility consulting. This article is derived from their paper on IBM's 2009 global CSR Survey, "Leading a sustainable enterprise -- Leveraging insight and information to act," which can be found here: www.ibm.com/gbs/csrstudy.
Eric J. Riddleberger is a Partner with IBM Global Business Services and leads the Global Business Strategy Practice and the Strategy and Change Practice in the Communications Sector He has more than 25 years professional experience in telecommunications strategy and technology throughout the world with IBM, Booz Allen Hamilton, and AT&T Bell Laboratories. Mr. Riddleberger's focus includes transformation, market analysis, strategic planning, infrastructure and technology analysis and business development for both equipment and service providers.
Jeff Hittner is the Corporate Social Responsibility (CSR) Leader for the IBM Global Business Services. He works with a range of industries and clients to address the emerging role of corporate social responsibility in core business strategies. His previous role was the Corporate Social Responsibility lead for the IBM Institute for Business Value (IBV). The IBV team is responsible for IBM's consulting thought leadership that forms the foundation of IBM's value proposition to clients and the intellectual capital that underpins the world's largest consulting and technology solutions business.
IBM's recent survey of worldwide business leaders found that the majority of firms are integrating CSR issues into daily operations -- but many are still missing the information they need to become sustainable enterprises.